Sean Michael Gross will assume the role at both Warner Classics UK and North America.

In his new expanded role, Sean Michael Gross will work between London and the U.S., while continuing to report to Alain Lanceron, president of Warner Classics and its sister label Erato.

Gross joined Warner Classics in the UK in 2021. He has since grown the label’s market share, supported artists including Abel Selaocoe, Fatma Said, and RIOPY, plus led a campaign to reform the Official Classical Charts to make them more inclusive.

Hailing from California, Gross started his music career working as a jazz saxophonist. He later worked in senior leadership teams at IMG Artists, arts PR firm 21C Media Group, and music management company Askonas Holt.

Now with over two decades of industry experience, he has also served on the board of governors of the Guildhall School of Music and Drama since 2022.

“I’ve been honored to serve as the steward of our incredible artists and catalog in the UK these past two years, and am excited to now add North America to my remit,” Gross said in the press release. “In my view, there has never been a more exciting time for classical music, with the breadth of new artists and repertoire that are expanding our definition of the genre, and more than a century of recorded music accessible at every curious listener’s fingertips.”

“Sean has been a tremendous asset to our global Classics team in the last couple of years,” Lanceron added. “He is always at the forefront of change in the classical music sector, taking an innovative approach that embraces the future. I know that he’ll do a fantastic job leading our North American operations.”