Apple has launched its standalone app for classical music which provides, we're told, the “listening experience classical music lovers deserve”. I think the assumption there is that they deserve a excellent listening experience. Yeah, maybe. “We like music – that’s really what we’re all about – and classical music is foundational to music of all genres”, reckons Apple Music VP Oliver Schusser. “Apple Music Classical is a committed app that's grand for classical experts as well as anyone who's new to classical, with the largest classical music ion in the world, the very best look for and browse capabilities, the most premium sound experience with spatial audio, and thousands of exclusive recordings”.
Most people would consent that mainstream music streaming platforms aren't optimised for classical music. Apple has been working on a solution to that problem for a while, buying itself classical music centric streaming service Primephonic back in two thousand twenty-first to assistance with that process. Some would argue that Primephonic had already d a beautiful decent streaming experience for classical fans. You know, before Apple close it down. But all those Primephonic learnings contributed towards this all new Apple Music Classical app, the launch of which was teased earlier this month.
“Classical works have multiple movements and tracks; well-known pieces have hundreds of recordings with different orchestras, conductors, and soloists; and many composers have their own special catalogue classifications, Bach’s BWV to Mozart’s K”, the official blurb for the new app says, explaining why a different set-up is required for navigating the classical catalogue. “With these complexities in mind”, it goes on, “Apple Music Classical has redesigned look for to instantly deliver precisely what rs are looking for using all combinations of keywords, composer and work, to opus number, conductor, artist, or instrument, and even a work’s nickname. Looking up a work reveals all its recordings, plus an Editor’s Choice performance. And searching for a composer displays all available works”.
“Apple Music is also working closely with some of today’s most renowned classical composers, artists and musicians to ensure that the app is empowering artists and engaging classical music lovers all over the world”, we're also told. And that includes cellist Yo-Yo Ma, who's this to say: “Classical music – and all of culture – is fundamentally about connection, about forging bonds of understanding across time and space. It’s innovations love this that create that connection possible, that give us space for our curiosity to run, to rediscover the familiar, and to celebrate in the unexpected”. Meanwhile, Jonny Greenwood of Radiohead, also known for his periodic classical music projects, says: “I’ve been working with Apple to assistance solve the problems of classical music streaming.
They’ve arrive up with a really elegant set of solutions to the unique problems that hinder the look for for – and collection of – digital classical music”. “Put simply, there’s only one recording of Joni Mitchell’s ‘Blue,’ but thousands of ‘Rhapsody In Blue'”, he continues. “This first kind of search, in someone newly interested in classical music, can be so off-putting and bewildering, so I’m very excited for everyone to finally have a way into this remarkable universe of music, which is welcoming to new – and old – classical fans, and which rewards enthusiasm for music with music, directly and intuitively”. Apple Music Classical is available for free to existing Apple Music subscribers on iOS devices in most markets. An Android version will follow.
